Pasi Hiedanpää, Director of Investor Relations and Communications, Scanfil plc.

Often dismissed as a mere formality, the general meeting holds the potential to be so much more. It is an invaluable opportunity for a company to disseminate information and cultivate relationships with investors, thereby bolstering trust. Every decision in the orchestration of the general meeting shapes the investor experience. A meticulously planned event can leave a lasting impression, and, crucially, its effectiveness can be quantified.

Scanfil has recognised the pivotal role of the general meeting in fostering investor relations. Having already hosted two virtual general meetings in collaboration with Euroclear, the company sought to revamp its approach ahead of the 2025 meeting to enhance the overall experience. Concurrently, Euroclear had refined its offerings, enabling Scanfil to deliver a visually striking general meeting.

Visualise the general meeting

"Our objective was to visualise the general meeting, offering a clearer insight into the company's operations and providing a broader platform for shareholders to engage," explains Pasi Hiedanpää, Scanfil's Director of Investor Relations and Communications. "The pre-meeting including the CEO's and Chairman of the Board's reviews was accessible to all shareholders, while the actual meeting was open to registered participants."

Euroclear's partner, Stremia, created a virtual studio environment for the broadcast, showcasing Scanfil's products as 3D models. This same visual setting will soon feature in the forthcoming interim report.

"We aimed to innovate, crafting a meeting that diverged from tradition and seamlessly integrated with our broader communications strategy. Hosting the meeting from a larger studio allowed us to incorporate visual elements we hadn't previously considered. We effectively translated all the components of a physical meeting into the virtual realm," Hiedanpää elaborates.

Virtual meeting is the future

Virtual general meeting - the client's experience

Although the video is in Finnish it has English subtitles.

Hiedanpää expresses great satisfaction with the execution of the meeting. Euroclear and its partners managed the logistics with their customary professionalism, allowing Scanfil's representatives to concentrate on the content.

"The outcome was highly satisfactory; we were very pleased. We have conducted two virtual general meetings with Euroclear before, and this time we utilised a larger studio with enhanced capabilities. A virtual general meeting is ideal for a company of our size; we have embraced this format for the past three years. I foresee its growing acceptance as people become more accustomed to the concept. Naturally, companies with a significant number of private shareholders might still favour traditional meetings, but even these could adopt a hybrid model, incorporating studio elements," Hiedanpää reflects.

Tips for planning a general meeting

The meeting started with the CEO's and Chairman of the Board's reviews that were broadcasted as an independent event open for all shareholders.

Pasi Hiedanpää offers the following advice for those contemplating the organisation of a general meeting:

  • There are numerous details to consider. By entrusting the logistics to professionals, you can focus on refining the meeting's content.
  • Leverage all available visual tools to make the general meeting an integral part of your storytelling.
  • Start planning well in advance to construct a more compelling narrative.
  • The materials prepared for the general meeting can be repurposed for other communications.

 

Scanfil Plc is the largest publicly listed electronics contract manufacturer in Europe, offering design, manufacturing, and logistics services to leading companies in the industrial, energy and cleantech, and medtech and life science sectors worldwide.

 


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For more information: 

efi.communications(at)euroclear.com

Reference case: Annual general meeting

Scanfil Oyj


Virtual meeting 

The meeting is attended remotely.

Shareholders can exercise their rights (voting, asking questions) regardless of how they participate—either in person or remotely. Advance voting allows shareholders to cast their votes even if they are unable to attend the meeting.

Idea: Separate the CEO’s review into its own broadcast.

When the CEO’s review is delivered as a separate broadcast, it can be viewed by shareholders who do not attend the general meeting.